LO4 - Production Plan

LO4 - Launch Date

June 4th - Production Starts

The production of the event for advertisements and other products which are going towards the event will begin and not finish till just before the launch day with an advert launch needed.

July 4th - Adverts launched for event

Advertisements will be placed around the city to attract people to the event and to get them starting to buy tickets. Once they have been put up the focus will be on setting up and preparing for the launch date.

August 4th - Event Launch

LO2 - Photoshop and Pencil Drawings

Drawing Ideas for Steel City Fest

Photoshop Ideas for Steel City Fest

Steel City Fest Flyer

Steel City Fest Banner

Steel City Fest Logo

LO5 - Final Graphic work - Steel City Fest

I have chosen the following because they have a matching house style, the most effective and suits the target audience. I have used the same colours throughout the poster, banner and logo so that people can relate each one and know what the event is by looking at the similar colours used on each one. 

When doing the logo I used the colour gradient from the line going through the poster where people could see that they're related where I also copied the colour from the background which is black to do around the headphones which made the red stand out so you can tell that it's a headphone which is relatable to music and I did the colour of the text the same so it stands out under the black.

These are all my other final pieces 

LO4 - Legal And Ethical

Legal And Ethical

Im not planning to use any images which aren't mine but if I need an image which isn't mine I will ask for permission which can be shown as proof if I use it which I can then reference so I won't get in trouble for copyright.

I have been looking at "CAP" which is responsible for writing and maintaining the UK advertising codes and providing authoritative. There will be a lot of bars and alcoholic drinks served at the festival which I was careful trying to display this on the advertising as of laws to protect under 18s and wider population. 

Instead of displaying alcoholic drinks on my leaflets, banners which could break CAP rules so I have decided to have sponsors by drinks companies which allows everyone to still see what alcohol will be available by some of there favourite drink companies.  

LO3 - Survey For Presentation

The Survey which I handed out to people consisted of 5 different questions:

https://www.surveymonkey.com/r/7RB7SYM

Below are Responses from people who filled in my survey:

Response 1: 

Response 2:

Response 3:

Response 4: 

Response 5:

LO4 - Budget

One of the things we will need in order to produce our material is a freelance graphic designer which are usually priced at £20 per hour where we will be needing the freelance graphic designer for around 4 weeks. We will need about 4 hours work per day to complete the project within 4 weeks which would cost £1600.00.

http://www.creativereview.co.uk/cr-blog/2013/january/on-the-money/


The next thing we will need is software in order to create the material on. We will need both Adobe Illustrator and Adobe Photoshop.


There is a package where you can get both of these applications for a set price per month which is cheaper than buying the software for 12 months or forever when we just need it for 4 weeks. The software is from Adobe Creative Cloud where we have put it under a business focus which will only cost £53.20 a month where we will only need it for a month.

Adobe Photoshop + Adobe Illustrator - The link below is where we can purchase both softwares.

https://creative.adobe.com/plans


The next thing which we will need to do is find out how much it will cost to print for each of the items which I have chosen to display as an advertisement. I chose to put the brand on a hat, T-shirt and then advertise through a banner and flyer.



I will keep in mind that I will be advertising in Yorkshire where the population is millions and the target audience for young adults and older for my festival will attract thousands. I will focus in Sheffield, Barnsley, Rotherham, Doncaster, Leeds, York, Scarborough, Lincoln, Harrogate, Chesterfield, Bradford and Huddersfield.  I will focus on putting them and handing them out in the most popular parts of these areas.


I have decided to print out 5000 flyers which are on a Gloss A6 size for £48 which can be distributed effectively in popular areas in Yorkshire with the flyer being eye catching and full of information where people can see dates, times, locations, artists attending and more.

http://www.solopress.com/products/leaflets-and-flyers-standard/170gsm-gloss-standard/


I have decided to print out 5 large banners which will be displayed in 5 of the most popular places in Yorkshire to advertise to a larger audience. The cost of 5 banners is £768 with the width being 3000mm X Height 1000mm with the banners being displayed either on the side of a building or on a billboard.

http://www.solopress.com/products/vinyl-banners/promotional-banners/


The billboards range from £500 - £1500 or more a month depending on where it is located and in what part of Yorkshire with the amount of people which go past it calculated. I have contacted a company who got back to me for the information.

I have chosen to advertise in two areas in particular which are Sheffield which is where the venue is actually being held to appeal to local people so that they know about the event and in Manchester in the town where the billboards will be placed in popular places with a big audience which may look at them where I will be looking at other places as well to gather a bigger and wider audience for all over Yorkshire.

Sheffield:

£268 Per week

Manchester:

£621 Per Week

Huddersfield - Colne rd:

£268 per Week

The first billboard which is located in Sheffield will cost me £268 per week, £621 in Manchester per week and £268 in Huddersfield per week which comes to a total of : £1,157. I will be advertising on the billboards for 4 weeks which will come to a total of £4,628.

I have decided to have 5000 T-Shirts, I have chosen to do half of the T-shirts in both light blue and white where I have decided to do two designs on two different T-shirts which give the people who want to buy them a choice of two T-shirts. I have decided to get 1500 Small, 1500 Medium, 1250 Large and 750 XLarge I have decided to get more Small and medium as I think they will be more popular than the other sizes, the reason for me getting 5000 is because if the Motorpoint Arena is full it can hold 26,000 people and at least a quarter of people who come will want a T-shirt to buy and wear.

http://www.spreadshirt.co.uk/design-your-own-t-shirt-C59